Express valuation
Instant price estimates with comparables to win listings faster.
Brokerage platform · AI · CRM · commissions
Run your whole brokerage on one platform
Give every agent an AI broker, share one lead pool with smart routing, and run the whole team from one workspace. Roles, reports and your own branded page included. Plans from $149/mo — Start, Growth & Scale, save up to 20% billed annually.
No credit card required · Cancel anytime
Built for real estate agencies worldwide
cabinet.grem.capital/agency
Lead pool8
In progress5
Won3
Auto-routing onGCI $1.84M
What this shows: a shared lead pool with auto-routing feeds every agent's pipeline — leads move from new, to in progress, to won on one board, with the whole team and live GCI visible.
250+Brokers
25+Countries
1K+Listings
- Verified listings & agents
- GDPR-ready
- iOS & Android apps
- No setup fee
Built for every seat
One platform, the right tools for each role
Owners scale the business, managers route the work, agents close deals — without switching apps.
Grow and control the brokerage
See the whole pipeline, automate payouts, and recruit faster with a brand that stands out.
- Live GCI, pipeline and per-agent performance
- Automatic commission splits to every wallet (Coming soon)
- Branded public page + your own domain
- Roles, permissions and full audit log
AI broker for every agent
Your whole team gets an AI co-pilot
The full GREM AI suite is available to every member of your agency — no extra subscriptions, no per-tool add-ons.
See the assistant work without signing upRent valuation
Monthly rate and yield with comparable rentals, as rigorous as the sale valuation.
Appraisal review
Upload a third-party appraisal and get its weak spots, assumptions and a second opinion.
Listing generator
Compelling property descriptions in seconds, in any language.
Listing texts
Headline, short pitch and social captions for one property, in the client’s language.
Photo enhancement
Brighten, declutter and stage listing photos automatically.
Floor plans
A clean floor plan with room areas from a photo or a rough sketch.
Video generator
A ready reel from listing photos — frame format, chosen voice and language versions of one clip.
AI avatar
AI presenter videos and a polished agent headshot for your listings.
PDF presentations
Branded property brochures ready to send to clients.
Site generator
Spin up a landing page for any property in one click.
Publisher
Auto-post listings to social channels on schedule.
AI assistant
A real-estate chat assistant for research, drafts, Q&A and 24/7 auto-replies to inbound inquiries.
API
Build GREM's AI and listings into your own stack via the developer API.
Built for teams, not just for one agent
Several accounts per network
Each agent posts from their own Instagram or Facebook account — one publisher, no shared password.
API keys on behalf of an agent
Issue a key that acts as a specific member, so your CRM writes into the right agent’s data.
Shared history of results
Every generated text, photo, video and report stays in one feed: filter, reuse, archive.
AI-generated content (valuations, descriptions, images, replies) should be reviewed by a human before use. Outputs are estimates, not professional or legal advice.
See what GREM actually produces
Honest comparison
Your agents already use a chatbot. That is not the same product.
We are not going to argue about whose model is smarter. For an agency the difference is not the text — it is whether the result can be handed over, reported on and paid for.
- “My agents already use ChatGPT.”They do. And the result stays in their private chat: it cannot be passed to another agent, it never appears in a report, and it is not attached to the deal or to the commission.
- “Everyone has their own set of services.”Which is exactly why your listings look like they came from different companies. Here the templates, the tone and the branding are shared, and the manager grants and revokes access.
- “Why pay per seat?”A seat is not a licence to write text. It is a lead from the shared pool, a role with permissions, a line in the GCI report and an entry in the audit log. A chatbot gives you none of that.
CRM & lead pool
Every lead lands in one place — and reaches the right agent
Inbound inquiries from all your sources flow into a shared pool. Claim, transfer, or let routing rules assign them automatically.
- Shared pool, zero leaksAny agent can pick up a lead, hand it to a colleague, or return it to the pool — with full history.
- Smart routingAuto-assign by round-robin, city, source or property specialization before anyone lifts a finger.
- Notes & accountabilityAgency-only notes, cold-lead rules and an audit trail keep the whole team aligned.
Routing modes
ManualRound-robinBy locationBy specialization
Commission splitsComing soon
Split every commission automatically
Set the split once. When a deal closes, the agency, the agent and the platform are paid to their wallets — no spreadsheets, no manual transfers.
How it works: set the deal value, the commission rate and the agency/agent split to see each side's payout instantly — for example, a $350,000 sale at 3% pays $10,500 gross, divided per your split.
Gross commission$10,500
Agency$5,250
Agent$5,250
Illustration only. Configure default splits per agency; payouts settle to each wallet automatically when a deal is approved.
Reports & GCI
Numbers your board actually asks for
Track gross commission income, pipeline conversion and per-agent performance — then export it for your next meeting.
What this shows: track gross commission income (GCI), closed deals, conversion rate and per-agent performance in real time — for example, $1.84M GCI across 37 deals at a 24% conversion rate.
- GCI trackingTotal and per-agent gross commission income, by period.
- Pipeline & conversionSee where deals stall and which sources convert best.
- Agent leaderboardRank performance and AI-tool usage across the team.
- One-click Excel exportDownload any report as a spreadsheet, ready to share.
White-label
Your brand front and center
Established agencies can run the entire platform on their own domain, with their own branding — your clients never see GREM.
What this shows: run the entire platform on your own domain with your brand, logo and colors — clients see app.yourbrand.com, not GREM.
Your own domain
Run on yourbrand.com with HTTPS set up for you. Clients see only your address.
Your colors & logo
Replace GREM marks across the cabinet, emails and PDF documents.
You own your data
Your leads, listings and clients are yours — export anytime, no lock-in.
Priority support & SLA
Dedicated channel, guaranteed uptime and roadmap priority for networks.
Get started
Launch your agency in three steps
1
Create your agency
Sign up, name your agency and pick your public URL. Free trial — no card required.
2
Invite your team
Send email invites, assign roles and set commission splits. Brokers join in one click.
3
Route leads & close
Connect your sources, let routing assign leads, and watch GCI grow on your dashboard.
Works with the tools your team already uses
- iOS & Android app
- Built-in messenger & calls
- CSV / MLS import
- Social publisher
- Telegram bot
- Calendar & viewings
Bank-grade controls — built into every workspace.
Full audit log
Every member, lead and listing action is recorded and reviewable.
Verified licenses
Add agency RERA licenses; a verified badge builds client trust.
Granular roles
Owner, manager, agent, TC, marketer and viewer — least-privilege by default.
GDPR-ready
Consent-based analytics, data export and a clear privacy posture.
5-in-1Replaces CRM, AI tools, website, PDF maker and wallet
MinutesFrom sign-up to inviting your first agent
5 freeBrokers included before you pay a cent
Everything your brokerage needs in one place — shared leads, an AI co-pilot for every agent, and commission splits that settle themselves. Onboard a new agent in minutes, not days.
Representative scenarios
Commission splits hit each agent's wallet automatically the moment a deal settles, and board meetings start with live GCI and per-agent numbers already on screen. Onboarding a new agent takes minutes, not days.
Leads stop dying in inboxes — everything drops into one shared pool and auto-routes by city and specialization, so the right agent picks it up in seconds.
The valuation and listing tools do in seconds what used to take an evening — in any language for foreign buyers. Personal and agency clients live in one login.
Pricing
Simple, predictable pricing
Start free, upgrade when you grow. No setup fees, cancel anytime.
Agency Start
$149/mo
Up to 5 brokers — shared seat pool
≈$30/broker · +$29 per extra broker
For the team
- Shared lead pool
- Automatic lead routing
- Roles and permissions
- GCI and team reports
- Full audit log
- Listing packageAll-inclusive10
- Property valuation10
- Photo enhancement25
- Property landing pages25
- PDF presentations50
- AI chat replies500
Agency Growth
$349/mo
Up to 15 brokers — shared seat pool
≈$23/broker · +$22 per extra broker
For the team
- Shared lead pool
- Automatic lead routing
- Roles and permissions
- GCI and team reports
- Full audit log
- Listing packageAll-inclusive20
- Property valuation50
- Photo enhancement150
- Property landing pages75
- PDF presentations150
- AI chat replies2500
Agency Scale
$799/mo
Up to 40 brokers — shared seat pool
≈$20/broker · +$16 per extra broker
For the team
- Shared lead pool
- Automatic lead routing
- Roles and permissions
- GCI and team reports
- Full audit log
- Listing packageAll-inclusive50
- Property valuation150
- Photo enhancement400
- Property landing pages200
- PDF presentations400
- AI chat replies∞
One listing package gives you: enhanced photos, ad copy for listing sites and social media, a promo video, an express valuation, a property landing page and a PDF presentation.
Also included
- Lead generationNew
- CRM system
- MLS system
- Smart requests
- Commission sharing (Coming soon)
- Community access
FAQ
What does Agency Start include?
Up to 5 brokers (shared seat pool), lead pool with routing, agency wallet, basic reports, public brand page, and the full AI tool suite for every member. $149/month — or $1,488/year (2 months free). No setup fee. Growth and Scale plans add more seats and quotas.
Can a broker be in multiple agencies?
Yes. Brokers have a personal workspace they keep forever. Joining an agency is a switchable second context — same login, separate data.
How does the lead pool work?
Inbound leads land in the agency inbox. Any member can claim, return to pool, or transfer. Routing rules (by source, location, listing match) can auto-assign before manual review.
How do commission splits work?
Set a default split per agency. When a deal is approved, the agency share, agent share and platform fee are credited to each wallet automatically — no manual transfers.
Is GREM available in my country?
GREM is a global platform used by agencies across many countries. Currency, taxes and legal templates adapt automatically to your market.
Can I cancel anytime?
Yes. Cancel from your cabinet, no questions asked. Your data stays read-only for 90 days for export. No refunds for partial months.
Ready to launch your agency?
Free up to 5 brokers. Cancel anytime. No setup fee.
No credit card required · Cancel anytime