Create agency
Brokerage platform · AI · CRM · commissions

Run your whole brokerage on one platform

Give every agent an AI broker, share one lead pool with smart routing, and split every commission automatically. Team workspace, reports and your own branded page included. Plans from $149/mo — Start, Growth & Scale, save up to 20% billed annually.

Create agency — free

No credit card required · Cancel anytime

Built for real estate agencies worldwide

What this shows: a shared lead pool with auto-routing feeds every agent's pipeline — leads move from new, to in progress, to won on one board, with the whole team and live GCI visible.

250+Brokers
35+Countries
1K+Listings
  • Verified listings & agents
  • GDPR-ready
  • iOS & Android apps
  • No setup fee
Built for every seat

One platform, the right tools for each role

Owners scale the business, team leads route the work, agents close deals — without switching apps.

Grow and control the brokerage

See the whole pipeline, automate payouts, and recruit faster with a brand that stands out.

  • Live GCI, pipeline and per-agent performance
  • Automatic commission splits to every wallet
  • Branded public page + your own domain
  • Roles, permissions and full audit log
AI broker for every agent

Your whole team gets an AI co-pilot

The full GREM AI suite is available to every member of your agency — no extra subscriptions, no per-tool add-ons.

Express valuation

Instant price estimates with comparables to win listings faster.

Listing generator

Compelling property descriptions in seconds, in any language.

AI assistant

A real-estate chat assistant for research, drafts and Q&A.

Site generator

Spin up a landing page for any property in one click.

PDF presentations

Branded property brochures ready to send to clients.

Photo enhancement

Brighten, declutter and stage listing photos automatically.

AI avatar

Generate a professional agent headshot and brand visuals.

Publisher

Auto-post listings to social channels on schedule.

Auto-responder

Reply to inbound inquiries instantly, around the clock.

AI-generated content (valuations, descriptions, images, replies) should be reviewed by a human before use. Outputs are estimates, not professional or legal advice.

CRM & lead pool

Every lead lands in one place — and reaches the right agent

Inbound inquiries from all your sources flow into a shared pool. Claim, transfer, or let routing rules assign them automatically.

  • Shared pool, zero leaksAny agent can pick up a lead, hand it to a colleague, or return it to the pool — with full history.
  • Smart routingAuto-assign by round-robin, city, source or property specialization before anyone lifts a finger.
  • Notes & accountabilityAgency-only notes, cold-lead rules and an audit trail keep the whole team aligned.
Routing modes
ManualRound-robinBy locationBy specialization
Commission splits

Split every commission automatically

Set the split once. When a deal closes, the agency, the agent and the platform are paid to their wallets — no spreadsheets, no manual transfers.

How it works: set the deal value, the commission rate and the agency/agent split to see each side's payout instantly — for example, a $350,000 sale at 3% pays $10,500 gross, divided per your split.

Gross commission$10,500
Agency$5,250
Agent$5,250

Illustration only. Configure default splits per agency; payouts settle to each wallet automatically when a deal is approved.

Reports & GCI

Numbers your board actually asks for

Track gross commission income, pipeline conversion and per-agent performance — then export it for your next meeting.

What this shows: track gross commission income (GCI), closed deals, conversion rate and per-agent performance in real time — for example, $1.84M GCI across 37 deals at a 24% conversion rate.

  • GCI trackingTotal and per-agent gross commission income, by period.
  • Pipeline & conversionSee where deals stall and which sources convert best.
  • Agent leaderboardRank performance and AI-tool usage across the team.
  • One-click Excel exportDownload any report as a spreadsheet, ready to share.
White-label

Your brand front and center

Established agencies can run the entire platform on their own domain, with their own branding — your clients never see GREM.

What this shows: run the entire platform on your own domain with your brand, logo and colors — clients see app.yourbrand.com, not GREM.

Your own domain

Run on yourbrand.com with HTTPS set up for you. Clients see only your address.

Your colors & logo

Replace GREM marks across the cabinet, emails and PDF documents.

You own your data

Your leads, listings and clients are yours — export anytime, no lock-in.

Priority support & SLA

Dedicated channel, guaranteed uptime and roadmap priority for networks.

Get started

Launch your agency in three steps

1

Create your agency

Sign up, name your agency and pick your public URL. Free trial — no card required.

2

Invite your team

Send email invites, assign roles and set commission splits. Brokers join in one click.

3

Route leads & close

Connect your sources, let routing assign leads, and watch GCI grow on your dashboard.

Works with the tools your team already uses
  • iOS & Android app
  • Built-in messenger & calls
  • CSV / MLS import
  • Social publisher
  • Telegram bot
  • Calendar & viewings
GREM security

Bank-grade controls — built into every workspace.

Full audit log

Every member, lead and listing action is recorded and reviewable.

Verified licenses

Add agency RERA licenses; a verified badge builds client trust.

Granular roles

Owner, manager, agent, TC, marketer and viewer — least-privilege by default.

GDPR-ready

Consent-based analytics, data export and a clear privacy posture.

5-in-1Replaces CRM, AI tools, website, PDF maker and wallet
MinutesFrom sign-up to inviting your first agent
5 freeBrokers included before you pay a cent
Everything your brokerage needs in one place — shared leads, an AI co-pilot for every agent, and commission splits that settle themselves. Onboard a new agent in minutes, not days.
The GREM Agency platformBuilt for modern brokerages

Representative scenarios

Commission splits hit each agent's wallet automatically the moment a deal settles, and board meetings start with live GCI and per-agent numbers already on screen. Onboarding a new agent takes minutes, not days.
Managing broker
Leads stop dying in inboxes — everything drops into one shared pool and auto-routes by city and specialization, so the right agent picks it up in seconds.
Sales team lead
The valuation and listing tools do in seconds what used to take an evening — in any language for foreign buyers. Personal and agency clients live in one login.
Agent
Pricing

Simple, predictable pricing

Start free, upgrade when you grow. No setup fees, cancel anytime.

Most popular

Agency Start

$149/mo

Up to 5 brokers — shared seat pool

  • Listing package (content + landing + PDF)All-inclusive10
  • Property valuation10
  • AI avatar videos2
  • Photo enhancement25
  • Property landing pages25
  • PDF presentations50
  • AI auto-publishing25
  • AI chat replies500
Also included
  • Lead generationNew
  • CRM system
  • MLS system
  • Smart requests
  • Commission sharing
  • Community access
Get started
Best value

Agency Growth

$349/mo

Up to 15 brokers · +$25 / extra seat

  • Listing package (content + landing + PDF)All-inclusive20
  • Property valuation50
  • AI avatar videos5
  • Photo enhancement150
  • Property landing pages75
  • PDF presentations150
  • AI auto-publishing75
  • AI chat replies2500
Also included
  • Lead generationNew
  • CRM system
  • MLS system
  • Smart requests
  • Commission sharing
  • Community access
Get started

Agency Scale

$799/mo

Up to 40 brokers · +$18 / extra seat

  • Listing package (content + landing + PDF)All-inclusive50
  • Property valuation150
  • AI avatar videos15
  • Photo enhancement400
  • Property landing pages200
  • PDF presentations400
  • AI auto-publishing200
  • AI chat replies∞
Also included
  • Lead generationNew
  • CRM system
  • MLS system
  • Smart requests
  • Commission sharing
  • Community access
Get started

FAQ

What does Agency Start include?

Up to 5 brokers (shared seat pool), lead pool with routing, agency wallet, basic reports, public brand page, and the full AI tool suite for every member. $149/month — or $1,490/year (2 months free). No setup fee. Growth and Scale plans add more seats and quotas.

Can a broker be in multiple agencies?

Yes. Brokers have a personal workspace they keep forever. Joining an agency is a switchable second context — same login, separate data.

How does the lead pool work?

Inbound leads land in the agency inbox. Any member can claim, return to pool, or transfer. Routing rules (by source, location, listing match) can auto-assign before manual review.

How do commission splits work?

Set a default split per agency. When a deal is approved, the agency share, agent share and platform fee are credited to each wallet automatically — no manual transfers.

Is GREM available in my country?

GREM is a global platform used by agencies across many countries. Currency, taxes and legal templates adapt automatically to your market.

Can I cancel anytime?

Yes. Cancel from your cabinet, no questions asked. Your data stays read-only for 90 days for export. No refunds for partial months.

Ready to launch your agency?

Free up to 5 brokers. Cancel anytime. No setup fee.

Create agency — free

No credit card required · Cancel anytime