Your own domain
Connect yourbrand.com or a subdomain in the agency settings: add two DNS records and the HTTPS certificate is issued automatically.
See who took each lead and what happened to it
A lead goes to a broker by your rule. No reply in time — it moves to the next one. No reply from anyone — it returns to the shared pool and you get a notification.
The agency workspace and CRM are free. A plan from $199 a month gives five seats and a shared pool of AI tools for the team.
Lead from the agency’s property site, 10:00
Villa with a pool and garden, 240 m²
The buyer left a phone number and a question about the price.
- Anna K.No. 1 in the queuelead is here, 30 minutes to reply
- Igor S.No. 2 in the queuewaiting in the queue
- Olena M.No. 3 in the queuewaiting in the queue
- 10:00Lead sent to broker: Anna K.Agency rule: by country and city.
What next?
The agency sets the reply deadline: for new agencies it is 30 minutes during working hours. Up to three brokers get the lead in turn. Names are illustrative.
280+Brokers
32+Countries
2K+Listings
- GDPR-ready
- iOS & Android apps
- No setup fee
Every lead lands in one place — and reaches the right agent
Inbound inquiries from all your sources flow into a shared pool. Claim, transfer, or let routing rules assign them automatically.
- Shared pool, zero leaksAny agent can pick up a lead, hand it to a colleague, or return it to the pool — with full history.
- Smart routingAssign leads manually, by round-robin, by geography, by specialization or by lead score. If an agent does not respond within the set time (30 minutes of working hours for new agencies), the lead goes to the next agent; after three attempts it returns to the shared pool.
- Notes & accountabilityAgency-only notes, cold-lead rules and an audit trail keep the whole team aligned.
Routing modes
ManualRound-robinBy geographyBy specializationBy lead score
One platform, the right tools for each role
Owners scale the business, managers route the work, agents close deals — without switching apps.
Grow and control the brokerage
See the whole pipeline, set commission splits once, and recruit faster with a brand that stands out.
- Live GCI, pipeline and per-agent performance
- Commission split between agency and agent by your rule
- Public agency page; your own domain for it on the Agency Scale plan
- Roles, permissions and full audit log
Your whole team gets an AI co-pilot
GREM AI tools are available to every member of your agency. On a plan the team shares one pool of quotas; beyond it, each action is paid per use from the agency wallet.
- Listing generatorProperty descriptions in a few minutes, in 10 languages.
- Express valuationPrice estimates with comparables to win listings faster.
- Rent valuationMonthly rate and yield with comparable rentals, as rigorous as the sale valuation.
- Appraisal reviewUpload a third-party appraisal and get its weak spots, assumptions and a second opinion.
- Listing textsHeadline, short pitch and social captions for one property, in the client’s language.
- Photo enhancementBrighten, declutter and stage listing photos automatically.
- Floor plansA clean floor plan with room areas from a photo or a rough sketch.
- Video generatorA ready reel from listing photos — frame format, chosen voice and language versions of one clip.
- AI avatarAI presenter videos and a polished agent headshot for your listings.
- PDF presentationsBranded property brochures ready to send to clients.
- Site generatorA property website built from the listing data and photos in a few minutes.
- PublisherPublish listings to Telegram, LinkedIn, X and Facebook from one place — a post goes out when you press Publish. Instagram and TikTok are coming soon.
- AI assistantA real-estate chat assistant for research, drafts, Q&A and 24/7 auto-replies to inbound inquiries.
- APIBuild GREM's AI and listings into your own stack via the developer API.
Built for teams, not just for one agent
Several accounts per network
Each agent connects their own Telegram, LinkedIn, X or Facebook account — one publisher, no shared password. Instagram and TikTok are coming soon.
API keys on behalf of an agent
Issue a key that acts as a specific member, so your CRM writes into the right agent’s data.
Shared history of results
Every generated text, photo, video and report stays in one feed: filter, reuse, archive.
AI-generated content (valuations, descriptions, images, replies) should be reviewed by a human before use. Outputs are estimates, not professional or legal advice.
See the assistant work without signing upYour agents already use a chatbot. That is not the same product.
We are not going to argue about whose model is smarter. For an agency the difference is not the text — it is whether the result can be handed over, reported on and paid for.
“My agents already use ChatGPT.”
They do. And the result stays in their private chat: it cannot be passed to another agent, it never appears in a report, and it is not attached to the deal or to the commission.
“Everyone has their own set of services.”
Which is exactly why your listings look like they came from different companies. Here the templates, the tone and the branding are shared, and the manager grants and revokes access.
“Why pay per seat?”
A seat is not a licence to write text. It is a lead from the shared pool, a role with permissions, a line in the GCI report and an entry in the audit log. A chatbot gives you none of that.
Split every commission automatically
Set the agency / agent split once. After a deal closes and the commission reaches GREM, each share is credited to the agency's and the agent's wallet under the agreement — within 7 working days. No spreadsheets.
How it works: set the deal value, the commission rate and the agency/agent split to see each side's share — for example, a $350,000 sale at 3% gives $10,500 gross, divided per your split.
Gross commission$10,500
Agency$5,250
Agent$5,250
For illustration only: the calculation shows the split between the agency and the agent. The terms and GREM's fee are set out in the partner agreement. The agency sets its default split; shares are credited to wallets within 7 working days after the commission reaches GREM.
Numbers your board actually asks for
Track gross commission income, pipeline conversion and per-agent performance — then export it for your next meeting.
- GCI trackingTotal and per-agent gross commission income, by period.
- Pipeline & conversionSee where deals stall and which sources convert best.
- Agent leaderboardRank performance and AI-tool usage across the team.
- Excel exportDownload any report as a spreadsheet, ready to share.
Agency page on your own domain
On the Agency Scale plan your public agency page opens at your own address, with your logo and colour. The workspace and CRM stay on GREM.
What this shows: the public agency page opens at your own address, with your logo and colours.
Your colors & logo
The page shows your agency's logo, brand colour, team, listings and contacts. Everything is updated from the workspace.
You own your data
Your leads, listings and clients are yours — export anytime, no lock-in.
Launch your agency in three steps
1
Create your agency
Sign up, name your agency and pick your public URL. Sign-up is free — no card required.
2
Invite your team
Send email invites, assign roles and set commission splits. Brokers join by the link in the email.
3
Route leads & close
Connect your sources, let routing assign leads, and watch GCI grow on your dashboard.
Works with the tools your team already uses
- iOS & Android app
- Built-in messenger & calls
- CSV, XLSX and XML import
- Social publisher
- Telegram bot
- Calendar & viewings
Full audit log
Every member, lead and listing action is recorded and reviewable.
Verified licenses
Add agency RERA licenses; a verified badge builds client trust.
Granular roles
Owner, administrator, manager and agent — each role has its own permissions.
GDPR-ready
Consent-based analytics, data export and a clear privacy posture.
Simple, predictable pricing
The agency workspace and CRM are free. A plan gives the team a shared pool of AI quotas. No setup fees, cancel anytime.
AGENCY START
A small team with a shared pool of limits
Up to 5
$199/month
+$29 per extra seat / mo
- Property listing package
- 15
- AI chat assistant
- 1000
- 3D tour
- 10
- Property PDF presentation
- 50
AGENCY GROWTH
Best offerA growing agency: lead generation and priority support
Up to 15
$449/month
+$22 per extra seat / mo
- Property listing package
- 20
- AI chat assistant
- 2500
- 3D tour
- 25
- Property PDF presentation
- 150
AGENCY SCALE
Large agency, own brand
Up to 40
$899/month
+$16 per extra seat / mo
- Property listing package
- 50
- AI chat assistant
- up to 10000
- 3D tour
- 75
- Property PDF presentation
- 400
| Feature | AGENCY START A small team with a shared pool of limits Up to 5 $199/month +$29 per extra seat / mo Choose plan | Best offer AGENCY GROWTH A growing agency: lead generation and priority support Up to 15 $449/month +$22 per extra seat / mo Choose plan | |
|---|---|---|---|
| AI Features | |||
All-inclusive | 15 | 20 | 50 |
Valuation | 10 | 50 | 150 |
3D tour+$0.40 per point over 12 | 10 | 25 | 75 |
Property landing page | 25 | 75 | 200 |
Property PDF presentation | 50 | 150 | 400 |
AI chat assistant | 1000 | 2500 | up to 10000 |
| Additional system features included | |||
Lead generationNew | |||
Monthly quotas of the plan at pay-per-use prices, and what you save | $470.70 per use$271.70 cheaper (58%) | $1178.80 per use$729.80 cheaper (62%) | $3078.90 per use$2179.90 cheaper (71%) |
In every plan
Prices in USD · quotas refresh monthly · cancel anytime · balance never expires
A number is how many times a month the plan includes. A grey price means it is not included and is paid per use from the balance. “Up to N” is a monthly ceiling. “—” means the price is being clarified; “✕” means not available on the plan.
Included: CRM system, Smart requests system, Commission sharing agreement, Access to the community, profile listing
Free: Link in bio, Flyers and creatives
Do you run a Makler firm in Germany? Go to grem.immo →
FAQ
What does Agency Start include?
A shared pool of AI-tool quotas for a team of up to 5 brokers; extra seats can be added. The agency workspace and CRM — lead pool, roles, public agency page — are free and need no plan. No setup fee. Agency Growth and Agency Scale add more seats and larger quotas. $199/month — or $1,990/year (2 months free).
Can a broker be in multiple agencies?
Yes. Brokers have a personal workspace they keep forever. Joining an agency is a switchable second context — same login, separate data.
How does the lead pool work?
Inbound leads land in the agency's shared pool. A member can claim a lead or return it to the pool; a manager can transfer it to a colleague. A routing rule — manual, round-robin, by geography, by specialization or by lead score — is applied as soon as the lead arrives. If the agent does not respond within the set time (30 minutes of working hours for new agencies), the lead goes to the next agent, up to three attempts.
How do commission splits work?
The agency sets a default agency / agent split. After a deal closes and the commission reaches GREM, the agency share and the agent share are credited to their wallets under the agreement — within 7 working days.
Is GREM available in my country?
Yes, unless you work in Germany: the German market has its own site, grem.immo. The workspace is available in 10 languages, and a listing price can be shown in one of 9 currencies. Plans and settlements on the platform are in US dollars.
Can I cancel anytime?
Yes. Cancel from your cabinet, no questions asked. Your data stays read-only for 90 days for export. No refunds for partial months.
Ready to launch your agency?
The agency workspace and CRM are free. A plan adds a shared pool of AI quotas for the team. No setup fee.
Workspace and CRM are free · No card needed