Express valuation
Instant price estimates with comparables to win listings faster.
Brokerage platform · AI · CRM · commissions
Run your whole brokerage on one platform
Give every agent an AI broker, share one lead pool with smart routing, and run the whole team from one workspace. Roles, reports and your own branded page included. Plans from $199/mo — Start, Growth & Scale, save up to 17% billed annually.
No credit card required · Cancel anytime
Built for real estate agencies worldwide
cabinet.grem.capital/agency
Lead pool8
In progress5
Won3
Auto-routing onGCI $1.84M
What this shows: a shared lead pool with auto-routing feeds every agent's pipeline — leads move from new, to in progress, to won on one board, with the whole team and live GCI visible.
280+Brokers
32+Countries
2K+Listings
- Verified listings & agents
- GDPR-ready
- iOS & Android apps
- No setup fee
Built for every seat
One platform, the right tools for each role
Owners scale the business, managers route the work, agents close deals — without switching apps.
Grow and control the brokerage
See the whole pipeline, set commission splits once, and recruit faster with a brand that stands out.
- Live GCI, pipeline and per-agent performance
- Commission split between agency and agent by your rule
- Branded public page + your own domain
- Roles, permissions and full audit log
AI broker for every agent
Your whole team gets an AI co-pilot
The full GREM AI suite is available to every member of your agency — no extra subscriptions, no per-tool add-ons.
See the assistant work without signing upRent valuation
Monthly rate and yield with comparable rentals, as rigorous as the sale valuation.
Appraisal review
Upload a third-party appraisal and get its weak spots, assumptions and a second opinion.
Listing generator
Compelling property descriptions in seconds, in any language.
Listing texts
Headline, short pitch and social captions for one property, in the client’s language.
Photo enhancement
Brighten, declutter and stage listing photos automatically.
Floor plans
A clean floor plan with room areas from a photo or a rough sketch.
Video generator
A ready reel from listing photos — frame format, chosen voice and language versions of one clip.
AI avatar
AI presenter videos and a polished agent headshot for your listings.
PDF presentations
Branded property brochures ready to send to clients.
Site generator
Spin up a landing page for any property in one click.
Publisher
Auto-post listings to social channels on schedule.
AI assistant
A real-estate chat assistant for research, drafts, Q&A and 24/7 auto-replies to inbound inquiries.
API
Build GREM's AI and listings into your own stack via the developer API.
Built for teams, not just for one agent
Several accounts per network
Each agent posts from their own Instagram or Facebook account — one publisher, no shared password.
API keys on behalf of an agent
Issue a key that acts as a specific member, so your CRM writes into the right agent’s data.
Shared history of results
Every generated text, photo, video and report stays in one feed: filter, reuse, archive.
AI-generated content (valuations, descriptions, images, replies) should be reviewed by a human before use. Outputs are estimates, not professional or legal advice.
See what GREM actually produces
Honest comparison
Your agents already use a chatbot. That is not the same product.
We are not going to argue about whose model is smarter. For an agency the difference is not the text — it is whether the result can be handed over, reported on and paid for.
- “My agents already use ChatGPT.”They do. And the result stays in their private chat: it cannot be passed to another agent, it never appears in a report, and it is not attached to the deal or to the commission.
- “Everyone has their own set of services.”Which is exactly why your listings look like they came from different companies. Here the templates, the tone and the branding are shared, and the manager grants and revokes access.
- “Why pay per seat?”A seat is not a licence to write text. It is a lead from the shared pool, a role with permissions, a line in the GCI report and an entry in the audit log. A chatbot gives you none of that.
CRM & lead pool
Every lead lands in one place — and reaches the right agent
Inbound inquiries from all your sources flow into a shared pool. Claim, transfer, or let routing rules assign them automatically.
- Shared pool, zero leaksAny agent can pick up a lead, hand it to a colleague, or return it to the pool — with full history.
- Smart routingAuto-assign by round-robin, city, source or property specialization before anyone lifts a finger.
- Notes & accountabilityAgency-only notes, cold-lead rules and an audit trail keep the whole team aligned.
Routing modes
ManualRound-robinBy locationBy specialization
Commission splits
Split every commission automatically
Set the agency / agent split once. After a deal closes and the commission reaches GREM, each share is credited to the agency's and the agent's wallet under the agreement — within 7 working days. No spreadsheets.
How it works: set the deal value, the commission rate and the agency/agent split to see each side's share — for example, a $350,000 sale at 3% gives $10,500 gross, divided per your split.
Gross commission$10,500
Agency$5,250
Agent$5,250
Illustration only. The agency sets its own default split; shares are credited to the wallets under the agreement, within 7 working days of GREM receiving the commission.
Reports & GCI
Numbers your board actually asks for
Track gross commission income, pipeline conversion and per-agent performance — then export it for your next meeting.
What this shows: track gross commission income (GCI), closed deals, conversion rate and per-agent performance in real time — for example, $1.84M GCI across 37 deals at a 24% conversion rate.
- GCI trackingTotal and per-agent gross commission income, by period.
- Pipeline & conversionSee where deals stall and which sources convert best.
- Agent leaderboardRank performance and AI-tool usage across the team.
- One-click Excel exportDownload any report as a spreadsheet, ready to share.
White-label
Your brand front and center
Established agencies can run the entire platform on their own domain, with their own branding — your clients never see GREM.
What this shows: run the entire platform on your own domain with your brand, logo and colors — clients see app.yourbrand.com, not GREM.
Your own domain
Run on yourbrand.com with HTTPS set up for you. Clients see only your address.
Your colors & logo
Replace GREM marks across the cabinet, emails and PDF documents.
You own your data
Your leads, listings and clients are yours — export anytime, no lock-in.
Priority support & SLA
Dedicated channel, guaranteed uptime and roadmap priority for networks.
Get started
Launch your agency in three steps
1
Create your agency
Sign up, name your agency and pick your public URL. Sign-up is free — no card required.
2
Invite your team
Send email invites, assign roles and set commission splits. Brokers join in one click.
3
Route leads & close
Connect your sources, let routing assign leads, and watch GCI grow on your dashboard.
Works with the tools your team already uses
- iOS & Android app
- Built-in messenger & calls
- CSV / MLS import
- Social publisher
- Telegram bot
- Calendar & viewings
Bank-grade controls — built into every workspace.
Full audit log
Every member, lead and listing action is recorded and reviewable.
Verified licenses
Add agency RERA licenses; a verified badge builds client trust.
Granular roles
Owner, manager, agent, TC, marketer and viewer — least-privilege by default.
GDPR-ready
Consent-based analytics, data export and a clear privacy posture.
5-in-1Replaces CRM, AI tools, website, PDF maker and wallet
MinutesFrom sign-up to inviting your first agent
FreeAgency workspace and CRM — a plan only adds shared AI quotas
Everything your brokerage needs in one place — shared leads, an AI co-pilot for every agent, and commission splits by your own rule. Onboard a new agent in minutes, not days.
Representative scenarios
Commission is split between the agency and each agent by a rule we set once, and board meetings start with live GCI and per-agent numbers already on screen. Onboarding a new agent takes minutes, not days.
Leads stop dying in inboxes — everything drops into one shared pool and auto-routes by city and specialization, so the right agent picks it up in seconds.
The valuation and listing tools do in seconds what used to take an evening — in any language for foreign buyers. Personal and agency clients live in one login.
Pricing
Simple, predictable pricing
The agency workspace and CRM are free. A plan gives the team a shared pool of AI quotas. No setup fees, cancel anytime.
AGENCY START
A small team with a shared pool of limits
Up to 5
$199/month
+$29 per extra seat / mo
- Property listing package
- 15
- AI chat assistant
- 1000
- 3D tour
- 10
- Property PDF presentation
- 50
AGENCY GROWTH
Best offerA growing agency: lead generation and priority support
Up to 15
$449/month
+$22 per extra seat / mo
- Property listing package
- 20
- AI chat assistant
- 2500
- 3D tour
- 25
- Property PDF presentation
- 150
AGENCY SCALE
Large agency, own brand
Up to 40
$899/month
+$16 per extra seat / mo
- Property listing package
- 50
- AI chat assistant
- up to 10000
- 3D tour
- 75
- Property PDF presentation
- 400
| Feature | AGENCY START A small team with a shared pool of limits Up to 5 $199/month +$29 per extra seat / mo Choose plan | Best offer AGENCY GROWTH A growing agency: lead generation and priority support Up to 15 $449/month +$22 per extra seat / mo Choose plan | |
|---|---|---|---|
| AI Features | |||
All-inclusive | 15 | 20 | 50 |
Valuation | 10 | 50 | 150 |
3D tour+$0.40 per point over 12 | 10 | 25 | 75 |
Property landing page | 25 | 75 | 200 |
Property PDF presentation | 50 | 150 | 400 |
AI chat assistant | 1000 | 2500 | up to 10000 |
| Additional system features included | |||
Lead generationNew | |||
Monthly quotas of the plan at pay-per-use prices, and what you save | $470.70 per use$271.70 cheaper (58%) | $1178.80 per use$729.80 cheaper (62%) | $3078.90 per use$2179.90 cheaper (71%) |
In every plan
Prices in USD · quotas refresh monthly · cancel anytime · balance never expires
A number is how many times a month the plan includes. A grey price means it is not included and is paid per use from the balance. “Up to N” is a monthly ceiling. “—” means the price is being clarified; “✕” means not available on the plan.
Included: CRM system, MLS system, Smart requests system, Commission sharing agreement, Access to the community, profile listing
Free: Link in bio, Flyers and creatives
Do you run a Makler firm in Germany? Go to grem.immo →
FAQ
What does Agency Start include?
A shared pool of AI-tool quotas for a team of up to 5 brokers; extra seats can be added. The agency workspace and CRM — lead pool, roles, public agency page — are free and need no plan. No setup fee. Agency Growth and Agency Scale add more seats and larger quotas. $199/month — or $1,990/year (2 months free).
Can a broker be in multiple agencies?
Yes. Brokers have a personal workspace they keep forever. Joining an agency is a switchable second context — same login, separate data.
How does the lead pool work?
Inbound leads land in the agency inbox. Any member can claim, return to pool, or transfer. Routing rules (by source, location, listing match) can auto-assign before manual review.
How do commission splits work?
The agency sets a default agency / agent split. After a deal closes and the commission reaches GREM, the agency share and the agent share are credited to their wallets under the agreement — within 7 working days.
Is GREM available in my country?
GREM is a global platform used by agencies across many countries. Currency, taxes and legal templates adapt automatically to your market.
Can I cancel anytime?
Yes. Cancel from your cabinet, no questions asked. Your data stays read-only for 90 days for export. No refunds for partial months.
Ready to launch your agency?
The agency workspace and CRM are free. A plan adds a shared pool of AI quotas for the team. No setup fee.
No credit card required · Cancel anytime